Praneeth Patlola
This listing was posted on Willhire.
Omnichannel Marketing Manager
Location:
Pleasanton
Description:
<p><strong>Other Accepted Location (hybrid 50%):</strong></p><p>New York, NY</p><p><strong>Responsibilities:</strong></p><p>This leader has a unique opportunity to create and influence digital experiences that build the Workday digital brand and accelerate business initiatives. The successful candidate will have the opportunity to advise and lead our omnichannel strategy for key target personas and customer profiles. They will drive our digital customer journey design efforts to create full-funnel customer-centric journeys that are data-driven, integrated marketing experiences which help accelerate demand and generate pipeline.</p><ul><li>Build customer engagement strategy and roadmaps, including segmentation, touch-point analysis, channel coordination and measurement plans.</li><li>Support deployment and governance ofmanagement data managment platforms.</li><li>Develop playbooks for omnichannel programs, integrated campaigns, and optimize these programs and campaigns across all channels.</li><li>Guide and develop our audience segmentation strategy for account acquisition and set pipeline expectations for various campaigns.</li><li>Drive strategic insights into how we connect audience data (i.e., intent data, device profiling, media segments, outbound lists, onsite behaviors, interactions with sales, etc) to enable precise targeting to build journeys that satisfy our buyer’s needs.</li><li>Monitor digital initiatives to organization’s goals, including engagement, conversion, pipeline acceleration, revenue targets, and customer satisfaction metrics.</li><li>Assist with planning and orchestrating across teams, projects, and channel orchestration.</li><li>Analyze and interpret analytics information, including behavioral results, to drive optimization of customers’ needs and alignment to regional goals.</li><li>Identify new opportunities to deepen engagement and expansion with existing customers.</li><li>Remain current of emerging industry trends, conduct research, and analyze trends to recommend innovative digital experiences.</li><li>Monitoring, tracking, reporting of results and keeping leadership informed of progress, challenges, and successes.</li></ul><p><strong>Basic Qualifications:</strong></p><ul><li>Deep knowledge of standard methodologies of omnichannel marketing and channel specific knowledge including SEO, SEM, display, programmatic, content marketing, social media, etc.</li><li>Extensive experience with global campaigns</li><li>Experience with full-stack digital marketing technology tools and processes. (Such as Adobe, Eloqua, Marketo)</li><li>Strong understanding of data management platforms, and familiarity with first and third party data use cases.</li><li>Experience driving Digital strategies that generate measurable demand.</li><li>Previous experience in full cycle user journey design, implementation and optimization.</li><li>Experience partnering with cross-functional teams and/or agency partners.</li><li>Experience developing strategic plans, such as communication campaigns or go-to-market strategies.</li><li>Experience using data and trends to generate insights to understand buyer/prospect behavior.</li></ul><p><strong>Other Qualifications:</strong></p><ul><li>Experience in the B2B technology industry is preferred.</li><li>Ability to influence within and across internal partners.</li></ul><p> </p><p>This is the pay range that Magnit reasonably expects to pay for this position: $49.00/hour-$66.00/hour</p><p>Benefits: Medical, Dental, Vision, 401K </p>
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More About this Listing: Omnichannel Marketing Manager
Omnichannel Marketing Manager is a Advertising & Marketing Marketing Manager Job at Workday located in United States. Find other listings like Omnichannel Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.
Omnichannel Marketing Manager is a Advertising & Marketing Marketing Manager Job at Workday located in United States. Find other listings like Omnichannel Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.