This listing was posted on The Resumator.
Digital Marketing and Analytics Specialist(“DMAS”)
Location:
Jenkintown, PA
Description:
About Us: Visiting Angels is a leading home care agency dedicated to providingcompassionate and personalized care to seniors in the comfort of their homes. With acommitment to enhancing the quality of life for our clients, we are seeking a talented andmotivated DMAS to join our team and help us expand our online presence. Visiting Angelsof Jenkintown has been in business since 2004 and has been recognized as the BestProvider of Choice since 2010.Job Description:We are looking for an experienced DMAS to manage all search engine optimization andmarketing activities as well as manage other analytical activities in the office. You will beresponsible for developing and implementing effective SEO and Google PPC strategies todrive organic traffic to our website, improve search engine rankings, and increase onlinevisibility as well as increase demand for our services.You will also be responsible for working with senior leaders to analyze and strategizearound company measurable metrics, business forecasts and performance outcomes.Provide ongoing reports, identify trends, and develop strategy recommendations to drivethe decision making process. This position requires a keen analytical mind, an in-depthunderstanding of business operations, and the ability to translate data sets into actionablestrategies.You will be a local partner to the company’s digital marketing team, focusing on creatingand maintaining the company’s presence on social media platforms. This propositioninvolved a mix of creative, analytical and communication skills to effectively engage withaudiences, build brand awareness, and ultimately drive sales or other desired outcomes.Responsibilities for managing SEO/Google PPC strategies:1. Conduct keyword research to identify target keywords and phrases relevant toour industry and services.2. Optimize website content, landing pages, and meta-tags for search engines toimprove organic search rankings.3. Develop and implement on-page and off-page SEO strategies to increasewebsite visibility and drive qualified traffic.4. Monitor and analyze website performance using SEO tools, Google Analytics, andother relevant platforms.5. Stay updated on industry trends and search engine algorithms to ensure thewebsite remains optimized for search engines.6. Collaborate with content creators to develop SEO-friendly content that alignswith target keywords and engages our audience.7. Implement link-building strategies to enhance the website's authority andcredibility.8. Track, analyze, and report on key SEO metrics and performance indicators.9. Collaborate with the marketing team to align SEO strategies with overallmarketing goals.10. Provide recommendations for website improvements, both in terms of SEO anduser experience.11. Manage all Google PPC strategies to increase impressions, Click through ratesand eventually lead volume for all offices of Visiting Angels (Jenkintown, Mainline,Center City and Chadds Ford)Other Responsibilities:1. Manage all KPIs for offices and analytics including but not limited to production ofdaily, weekly and monthly KPI reporting.2. Interface with other software vendors in creating the right data sets and analytics tomeasure and monitor company performance.3. Work with HR to assess HR recruitment ads and advise on changes to ads andmonitor effectiveness thereof.4. Assist in the creation and management of recruitment score-carding that determineseffectiveness of ads and recruitment efforts.5. Work with COO to develop effective strategies for measurement of KPIs and assistin the creation and implementation of score-carding. a. Customer and client reporting.b. Employee performance reporting.c. Sales strategy reporting.d. Client service reporting. 6. Assist CEO in financial model development analytics.a. Profit and loss analytics and reporting.b. Budget vs. actuals reporting.7. Develop and implement social media strategies that align with the company’s goalsand brand integrity.a. Create compelling and relevant content for various social media platformssuch as Facebook, X, Instagram, LinkedIn and TikTok including posts, stories,videos, photos and graphics.b. Monitor, moderate and respond to audience comments; in relevant socialmedia communities.c. Stay up-to-date with the latest social media trends, platform updates anddigital marketing strategies. Adapt strategies as necessary to maintaineffectiveness and engagement.Qualifications:1. Proven experience as a Digital Outreach Coordinator or in a similar role.2. In-depth knowledge of search engine algorithms and ranking factors.3. Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, and Google Analytics.4. Solid understanding of on-page and off-page SEO best practices.5. Excellent analytical and problem-solving skills.6. Strong communication and collaboration skills.7. Ability to work independently and as part of a team.8. Up to date with the latest trends and best practices in SEO.9. Deep Microsoft Excel analytics experience. a. Basic Skills including: Navigating the interface, data entry and format, basic formulas and functions, cell references, managing worksheets, sorting andfiltering, working with charts and graphs and printing and sharing. b. Advanced Skills Including: PivotTable and PivotCharts, data validation, conditional formatting, macros, dynamic arrays and formulas and securityand collaboration. Education and Experience:● Bachelor's degree in Marketing, Digital Marketing, or a related field.● Proven experience in developing and implementing successful SEO strategies.● Several years of experience in a similar role within the home care or healthcareindustry, demonstrating a deep understanding of client intake processes, careplanning, and home care services.If you are passionate about SEO and have a proven track record of driving organic trafficand improving search engine rankings, we invite you to join our dynamic team at VisitingAngels. Apply now to be a key player in expanding our online presence and making apositive impact on the lives of seniors in our community.ALL APPLICANTS MUST BE ABLE TO PROVIDE PROOF OF VACCINATION.Powered by JazzHR
Company:
Visiting Angels Of Jenkintown
Posted:
April 15 on The Resumator
Visit Our Partner Website
This listing was posted on another website. Click here to open: Go to The Resumator
Important Safety Tips
- Always meet the employer in person.
- Avoid sharing sensitive personal and financial information.
- Avoid employment offers that require a deposit or investment.
To learn more, visit the Safety Center or click here to report this listing.
More About this Listing: Digital Marketing and Analytics Specialist(“DMAS”)
Digital Marketing and Analytics Specialist(“DMAS”) is a Advertising & Marketing Marketer Job at Visiting Angels of Jenkintown located in Jenkintown PA. Find other listings like Digital Marketing and Analytics Specialist(“DMAS”) by searching Oodle for Advertising & Marketing Marketer Jobs.
Digital Marketing and Analytics Specialist(“DMAS”) is a Advertising & Marketing Marketer Job at Visiting Angels of Jenkintown located in Jenkintown PA. Find other listings like Digital Marketing and Analytics Specialist(“DMAS”) by searching Oodle for Advertising & Marketing Marketer Jobs.